Uncomplicated way to solve e-government applications
IPTV is not useful just for the private sector. In fact, governments should also be carrying on serious work and taking actions to inform the public on this subject. As you know, one of the most important duties of the governments is to inform the general public and relay the administrative information and warnings when required. To this end, up until a certain time, announcements and notices were used. When the internet came into play, a system of informative e-mails had tried to be developed. Later on, we saw the e-government structure being utilised to a small degree. But in case you ask if these structures were correctly built, were useful and to what degree they are utilised in a country like Turkey, there seems to be no promising answers.
“With IPTV, anyone with the knowledge of operating a TV set can make use of e-government projects and have the chance to be swiftly informed on regulations concerning them.”
This is why I predict IPTV will bridge an important gap in this field. Because IPTV bypasses the complicated internet knowledge and authorisation to use internet to be able to benefit from e-government applications. Instead, with IPTV, anyone with the knowledge of operating a TV set will be able to make use of e-government projects and have the chance to be swiftly informed on regulations concerning them. Of course, an important factor in this scenario is to prevent the scamming that can be committed by means of e-signature and query systems. A short while ago, due to a security breach in Mernis Projects, we saw the weak points in e-government projects harming a lot of people on the point of citizen data being stored on databases.
That’s the reason I foresee IPTV will provide a great deal of comfort when the e-government project databases are realized through it. This is due to most of these methods of scam being caused by not knowing the other side due to authentication over IP in online environment. We will be able to identify the other side nearly to point of tracking down their address with IPTV. Authentication data will be easier to obtain and e-government projects running on IPTV will turn into a structure in which the government will be able to authenticate its citizen and know who they are. On the topic of what should be done to make the e-government projects work over IPTV; what we mean by IPTV channel here is not a standard live feed or a channel that functions through broadcasting, but an interactive channel that can be categorized with the value-added services that we are used to seeing in digital platforms. We know of a technology in which we are able to reach a massive amount of information through interactive channels. However digital platforms end up being ineffective due to the feedback portion of the digital platform device not functioning properly and the hardship of relaying information to the center due to an incomplete internet connection. It’s mostly used for relaying information about set-top boxes from the center. Yet a technology exists to relay information both ways under normal circumstances over IPTV. So only if IPTV is involved the nature of the structure will be reciprocal since everything happens over the internet. Accordingly, it will be possible to make e-government projects and interactive channels function in an interactive way. It is vital to keep in mind that one of the most important parts of public functions are run through e-municipalities.
IPTV support for municipalities and local authorities
Local authorities and especially municipalities will be able to relay information to the citizens over IPTV. At this point we know that municipalities have a right to set a television channel up due to the existing laws. I’m assuming that due to the extention fo these laws, new platforms on which municipalities can carry out IPTV applications will be created. From the viewpoint of municipalities, I think that this will be a channel in which municipal activities, taxes and obligations of the citizens will easily be relayed. As Murdoch points out, in many Anatolian cities local channels have high ratings. Despite this, the advertisement revenue of these local channels are very low. When we look at the ratings of local channels, many cities having numerous local channels is a clear indicator of these channels being watched a lot, especially during prime time.
This is mainly due to national channels concentrating on news and information aimed at İstanbul and İstanbul residents. However many Anatolian city residents prefer watching local news about local issues and their solutions compared to watching news on national channels. This is why IPTV applications are a serious field of activity for local channels and Anatolian cities. However it is vital to keep in mind that many local channels are relayed to people who are natives of but don’t reside in those cities. There is the recent case of Düğün TV that came to the attention of a wide populace: Düğün TV broadcasts any wedding that is held in Anatolia in a certain time period and that broadcast is watched by people who weren’t able to make it to the wedding. Düğün TV made a considerable achievement in this case. Because this way it makes up for the satellite costs and is even able to make profits. The audience is mainly made up of people residing in Europe who can’t make it to their native cities. When we look at the satellite costs, they are significant. Since these costs are lower over IPTV, it will be wise to use IPTV for this operation in the future.