As you know, IPTV is a brand new technology. We foresee that as much as this new technology brings to the sector, it will also take away some. So the strategies formed by those working in the industry are sure to change. One of the habits of professionals is conveying their newly formed strategy to millions at once and it can have serious consequences. This method was thought to be a correct and easy choice. But of course there also are disadvantages of this method. Giving an example from Turkey, one of the leading disadvantages is that the seventy million people are not the same. The message sent is perceived in different ways by different audiences. With IPTV, we will have the luxury of sending different messages to everyone rather than mass conveying of a single message.