Turkish Internet Industry: A Market Research Primer

Last week Onur Kabadayı, wrote an aricle about, Turkish Internet Industry. It is really look like a summary of Turkish Internet Industry from the begining too its near end. We, Turkish people, like to have technology in our life but, not likely to make a business with new business models.

But as of all you an easily see that there is a big potential in Turkey. We all like to buy and have everything we like.

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Localization problems

Global e- work’s the most important approach is “think global, act local.
This view of global work firstly contains using language of country which you are in. From the mythology of babel to this time language becomes a tool that cause people far away from each other. The most significant reason is not only differentiation of the words used; but also variation of several matters from syntax to construction of logic and conception according to geographical position.Chance not only language which they use but also their point of view while providing to behave local. For example some point of views which are funny at a lot of languages begin to seem dreadful and meaningless when translated without changing anything in Turkish and Turkey. Continue reading