E-ticaret, dijital dünyayla büyüyor

Dijital pazarlama alanında çalışan CRM Medya’nın Yönetim Kurulu Başkanı Ramazan Becer, son yıllarda yükselişe geçen e-ticaret sektörünün ilerleyen yıllarda da hakimiyetini sürdüreceğini dile getirdi. E-ticaret sektörünün 2015 yılına göre bu yıl yüzde 35 bandında büyüdüğünü söyleyen Becer, “Dijital dünyanın dinamik olması, yenilikçi yapısıyla her daim güncel kalması, e-ticaret sitelerine ilginin artmasına sebep oluyor. Çünkü insanlar alacakları ürünleri sosyal medyadan takip ediyor. Bu da markaların her platformda söz sahibi olabilmeleri için dijital dünyada yer alması anlamına geliyor” dedi.
Tüm dünyada olduğu gibi ülkemizde de dijital dünyanın yadsınamaz bir gücü olduğunu söyleyen CRM Medya Ajans Başkanı Ramazan Becer, bu bakış açısıyla e- ticaret sitelerinin dijital dünyanın dinamiklerini yakından takip etmesi gerektiğini söyledi. Dijital dünyada sosyal medyanın çok güçlü olduğunu dile getiren Becer, “Dijital dünya kavramını kabullendiğimiz bu günlerde bunun aksini iddia etmek pek de mümkün değil. Eskiden bilgisayar ve telefonlar için ‘genç’ işi diyorlardı. Ama bugün herkes o dünyanın içinde. Yaşı, cinsiyeti, eğitim durumu hiç fark etmeksizin, yedisinden yetmişine, herkes bu dünyayı takip ediyor. 2004 yılında Facebook’u hayatımıza sokan Mark Zuckerberg’ in 2016’da bir günlük kazancının 4 milyon 400 bin dolar olacağını kimse tahmin etmezdi. Bu rakam bize dijital çağın önemini fazlasıyla anlatıyor. Tabi bu büyüme e-ticaret sitelerini de yakından ilgilendiriyor” dedi.

Yayınlayan

Atif Unaldi

Setting up the BBS system enabling the communication of two persons over telephone lines when he was a student at the Physics Department at the Bosphorus University, Atıf Unaldı established the first Internet connection in Turkey. He achieved a “first of its kind” type project again in Turkey by making an Internet and information program at Radio D (Radio Club) named “Farenin Kuyrugu” (The Tail of the Mouse) between 1992-1994. In 1994, he prepared, presented and produced a nightly live show,”RadyoNet”, appearing five weekdays on Kanal D. This was the first program consisted of live computer pictures from beginning to end. Atıf Unaldı was the General Director of the first Internet server in Turkey, Anadolu.Net, between 1994-1996. Being the supervisor of the World Air Games I in 1996 and 1997, he registered the sportsmen into the games over the Internet and Intranet. In 1998, he also became the Internet supervisor of the Sabah Group, and worked as a consultant in the project to sell Sabah Kitapları (Sabah Books) over the Internet. In the same year, he continued to write at his column (Yeni Ufuklar-New Horizons) in the .Net magazine, which was a publication of the Milliyet Group. In 1999, he was appointed as the webmaster in Ihlas.Net, and he also designed and administered it. In the very same year, he wrote at a column in an IT magazine, Pcweek of the Sabah Group. In the meantime, founding a web-design company, Artmedya, Unaldı prepared an Internet magazine talk show program for BRT, GeceNet, which he presented with Romina Ozipekci. Later, continuing to write in his column in the magazine, Canteen of the Aksam Group, Atıf Unaldı gave web-design lectures in the Ceramic Department of the IU. Leaving his position in Canteen upon the establishment of the Interporbil Group, Unaldı has been a columnist in the economy magazine, EkoTimes. At the moment, Atıf Unaldı is the columnist in the Computerlife magazine. He has been also a columnist in Finansal Forum newspaper every Wednesday. Being the brand consultant of Buybye.com, Unaldi produced and presented a programme, TRON, in Technology Channel. As of December 2004, becoming the IT Director of Star Media Group, Unaldi carried out the editorship of STARTEK supplement of Star newspaper. Currently being the Internet Director of Kanal D and Star Tv, Unaldi also produces the Technorock programme in Rock Fm. Being one of the founders of the group called Sitebuilders supported by Microsoft, Unaldı has been organising conferences, seminars and panels concerning “Web-design”, “mobile Internet”, “e-trade” and “advertisement in the Internet” with the group. The group has been successfully providing the persons and organisations with its free educational studies. Published Books 2006 Netizen ( Internet Dictionary ) The contests he participated as a juryman: 2002 - Altın Örümcek Web Contest 2003 - Altın Örümcek Web Contest 2004 - Grafi2000 Flash Animation Contest 2004 - Altın Örümcek Web Contest 2005 - Altın Örümcek Web Contest 2006 - Web Marketing Assotion - Web Awards His published articles: The Structuring of the Internet in the Information Society of Turkey, Yeni Turkiye Dergisi (The New Turkey Magazine), March 1998 Web-design criteria, Yıldız Technical University Publication, 1994 Conferences, Seminars and Professional Activites: 1999 - Informing the sitebuilders and e-trade and web-design seminars in Microsoft headquarters (Istanbul) 1999 - Web-design, e-trade, Media Technologies seminars within Microsoft (Ankara, Istanbul, Izmir, Konya, Antalya) 2000 - e-trade seminars within Kosgeb (Ankara) 2000 - e-trade seminars in the Fatih University (Ankara) 2000 - The Bilgi University Internet seminars (Speakers: Microsoft Turkey General Director Sureyya Ciliv, Atıf Unaldı) 2000 - Within the framework of the IT 2000 activities, e-trade and web design seminars (Istanbul) 2003 - PRCI Turkiye (Istanbul) 2003 - Wireless Forum ( İstanbul) 2003 - ODTU ( Ankara ) 2003 - Mobiliz.biz ( İstanbul ) 2004 - PRCI ( İstanbul) The softwares he translated: 1996 - Windows Commander 2000 - Babylon Internet Dictionary 2002 - Sitepublisher Softwares: 1992 - The installation of two radio automation systems (Radyo Kulup and Radyo C) (1995) 1994 - The software of two computer programs (Crossword and Puzzle) which were played with the participation of the television audience at Kanal 6 television. 1996 - The Turkish version of a program called Windows Commander 1998 - A computer software enabling the automation of the TV advertisement department The organisations he is the member of: WSP (Web Standards Project) A global organisation Sitebuilders Microsoft ASP Guilt A world organisation Isoc (Internet Society) A world organisation Mobiliz.biz Mobile Advertising Platform CehTURK